Seven Tips to Increase Job Applicants

Posted: December 29, 2022

As we close out a crazy 2022 for the recruiting and hiring world, the labor market continues to be tight as employers scramble to attract top candidates. As a result, recruiters are trying to increase the number of job applicants to fill their open positions. There are simple things to do that will increase the number of applications submitted for your job openings. We’ve compiled a few tips to help with this:

  1. Optimize your job postings – If you want to increase the number of applicants, concentrate on marketing and search engine optimization (SEO). You’ll need to ensure your job comes up in as many searches as possible, so optimize the job description and title for numerous keywords. While you’re writing the posting, give some thought to what your target candidate is looking for in a position, and include those words and phrases in your posting.
  2. Pay close attention to formatting – If you’re looking to increase the number of job applicants, it is necessary to pay close attention to your job listing’s format. Experts recommend adding parentheses to the title and keeping your title to under 60 characters. As for the posting itself, keep your job posting as short and sweet as possible.
  3. Include all relevant information – It is critical to include all essential information about your position since you have a limited time to grab candidates’ attention. You’ll want to include a salary range, benefits, and all the perks. More applicants will be interested in your position if they know all the relevant information.
  4. Share your job posting – Once the job listing is how you want it, share it on as many social channels and job boards as possible. We recommend sharing your job on at least five social media channels and job boards, including LinkedIn.
  5. Update your company’s career page – It’s essential to ensure your company puts its best foot forward to potential applicants. Does the career page on your website accentuate your company’s strengths and the hidden benefits of working there? This is the place for your company to shine.
  6. Increase employee and personal referrals – Your employees are the best ambassadors to spread the word about your company. Be sure to share your job listing with them so they can let their networks know about your opening.
  7. Ensure your application process is quick and easy – It shouldn’t take longer than five minutes to complete your entire job application from start to finish. If it takes longer than this, you’ll loose many great candidates along the way.

For more tips on increasing the number of job applicants for your open positions, contact our Client Service Ninjas at (877) 360-4636.

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